Has the real estate market slowed down in your area? Are you working on bringing in new business or are you taking a breather? Now is a great time to strategize on staying connected with your real estate database.
After a crazy spring and summer market, it is so tempting to coast into the holiday season and take a step back from your business. However, that is going to affect you in the future. You need to continually lead generate no matter the time of year.
Automating your lead generation is an easy way to keep your lead generation machine going and take a much-needed rest if you choose. Many CRM’s offer some sort of automation. There are also some programs that will allow you to automate with little or no cost to you.
Staying top of mind with your database is important. Falling into the cycle of feast or famine occurs when we fail to stay in touch with our database regularly. Here are some ideas for contacting your database.
Social Media – be sure to friend as many of your database contacts as possible on social media. You can create and schedule content to be posted to your account. If you hate social media, you can hire someone to do this for you. Be unique, when hiring a big box company to create your content you will not stand out from other real estate agents. If you are marketing in a neighborhood be sure to add local information that may be valuable to your database.
Newsletters – creating a monthly newsletter provides you with 12 touches to your database per year. It is a great start to making regular contacts. Supplement your newsletter with mailings and phone calls and you can create an awesome contact plan.
Blog – many of your customers will enjoy keeping abreast of real estate issues through your blog especially if they are geared to your local area. Providing information related to the local market and the upkeep of their home will keep your database reading your blog.
Seasonal Cards – sending cards on the non-traditional holidays will catch the attention of your contacts. Sending during the holiday season your cards can get lost amongst the other cards they receive. This can be automated through a card sending service.
Personal Notes – if you have friended people in your database and see a significant life event pop up on social media, take a moment and send a handwritten note of congratulations or thinking of you. It could be something big or small, but knowing you took the time out to personally acknowledge them really shows how you care.
Phone Calls – picking up the phone to contact your past and future clients is always a good idea for a personal touch. It is a great opportunity to show you are interested in maintaining a relationship with them after the sale. It is also a good time to ask for referrals.
Raffles – do you need to update the contact information for your clients? Offering a raffle is a great idea to collect that information. Send out an announcement with a form to collect updated information as the entry form. You can then compare to the information you have for each entry. I know a real estate agent who did this around Thanksgiving. They raffled off a turkey and had a good response.
Webinars – you can host a home buyer or home seller webinar either online or in person. Positioning yourself as the local expert is easy when you demonstrate your knowledge of the industry.
Client events – real estate agents have hosted movie nights, bowling parties, and other fun events for their clients with great success. The clients will have fun and remember your generosity. This will be a more expensive endeavor than some of the others.
If you would love to implement some of these techniques into your real estate business, give Cindy a call at 412-295-8335 to discuss how Real Estate Virtual Experts can help.
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